Don Moses Comedy & Magic Blog - A light hearted look at life, comedy and magic.

Wednesday, March 25th, 2009 at 1:54 pm

Happy Days

This is a purely informative blog; so you can stop reading now unless you want to read a joke free blog.  Ok, I did warn you.

To a performer, a day job just seems wrong, yet strangely, I love them.  Weekday work means being away from home, staying in great hotels from Monday to Thursday (as a rule), which fits in well around my weekend performances (although not that well with my wife).

So, what is this weekday work?  Well, the Americans call it trade show magic, I suppose, we call it exhibition work, and it is the closest we get, to having a real job.  The idea of an entertainer performing at an exhibition is, simply, to get more business for the company he is working for; end of story.

Last week, I enjoyed working at the Convergence Summit North in Manchester for the lovely Opal people.  It was a real pleasure to work alongside such enthusiastic staff.  I knew they would be great guys, as I had met with the directors and the exhibition staff the week before the show to receive my education on their products.  At the meeting I also suggested ways I could assist the staff during the show.

It is vital you do your homework for exhibitions, and it is also vital to know the reason you are there, and that is, I repeat, to get more business for the company you are working for.  So, it is just as important to be able to read body language and facial expressions, as it is to deliver the company message in your magic effects.

What I mean by this is, you should not only be knowledgeable about the company’s products, you should also know about, who would be a potential client for a particular product. 

This ability to spot a “hot lead” by asking the right questions is vital to your success at the exhibition.  Magic is, indeed, a great opener, but, this is the important work – i.e. the ability to spot the “hot leads” and pass them over to the sales staff on the booth.
You have to act a bit like a G.P doctor; by that I mean, you have to ask a series of questions until you work out how you can help them.
Anyway, that is my opinion I could be wrong.

There I did warn you.  Not one joke.  “What? Not even one about acting like a GP, by cupping and asking the guy to cough?” – NO, not even a crap gag like that.

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Don performs as a wedding magician, corporate entertainer, and after dinner speaker at events throughout the country. London Magician, Manchester Magician, Liverpool Magician, Birmingham Magician, Newcastle Upon Tyne Magician, Magician Surrey, Edinburgh Magician, Oxford Magician, Bristol Magician, Magician Milton Keynes, Leicester Magician, Leeds Magician, Magician Kent.